So, why RethinkRaising?

How it started...

RethinkRaising was created due to an unexpected redundancy after 25 years, and I have a long standing commitment to charitable work and a desire to support charitable organisations doing important work in their communities.

After many years working within the charitable sector, I want to continue supporting the charitable sector and offer my experience and skills more widely, supporting small to mid-sized charities that may not have access to specialist fundraising support.

RethinkRaising is about stepping back, reassessing what’s working, and helping organisations improve their fundraising strategy, systems, and processes in practical, achievable ways — so fundraising becomes clearer, more confident, and more sustainable.

Fundraising is about people, but behind every successful fundraising programme is a mountain of systems, processes, data, reports, and administration quietly keeping everything running.

That's where I come in.

With 25 years of experience, I can help streamline processes, improve donor stewardship, enhance supporter journeys, tidy up databases, create meaningful reports, and generally bring a bit more order to the organised chaos that often sits behind fundraising.

Think of me as the person who enjoys fixing the things that make everyone else sigh heavily when they open them.

Working with charities...

I work closely with charities as a trusted partner, taking the time to understand their mission, resources, and challenges before recommending possible solutions.

Support is tailored to each organisation’s size and capacity, whether that involves reviewing existing systems, strengthening fundraising processes, training staff and volunteers, developing clear plans for future growth, or just simple help with data entry when down a staff member.

My approach is collaborative and hands-on, with a focus on practical improvements and helping you build long-term fundraising capability rather than short-term fixes.

Putting 25 Years of Experience to Work

Program Architecture:
Stripped back and redesigned the Bequest program from the ground up, establishing a new end-to-end donor journey from acquisition to gift fruition.

Operational Governance:
Authored and implemented the Standard Operating Procedures (SOPs) for the Bequest Manager role, including specialised protocols for engaging with Bequestors, supporters, Rescued Patients and their families.

End-to-End Newsletter Production:
Lead the strategy and design of seasonal Bequestor newsletters using Canva and AI assistance.

Data-Driven Engagement:
Utilise RaisersEdge to perform audience segmentation, tailoring communications based on donor history to maximise relevance and stewardship impact.

Digital Innovation & Partnerships:
Orchestrated partnership with Footprint NZ to modernise the Bequest acquisition process; manage the ongoing relationship and digital pipeline to provide supporters with a seamless, online legacy giving platform.

Operational Strategy:
Manage administrative processes and office infrastructure to support smooth daily operations .

Team Leadership:
Lead and develop the database team through training and mentoring, promoting high standards of data accuracy and adherence to organisational best practice.

Systems, Event Management and Lead Strategy:
Serve as the primary administrator for RaisersEdge and leveraging it to manage and optimise high-profile fundraising events, donor engagement, and manage the extraction, segmentation, and allocation of telefundraising leads to fundraisers while maintaining a robust and high-quality pipeline.

Campaign Support:
All facets of donation processing, execute data extraction, segmentation, and quality assurance for fundraising campaigns and lotteries, liaising with external partners to coordinate file delivery, specifications, and timelines.

Technical Standardisation:
Designed and implemented Standard Operating Procedures (SOPs) for database fundraising, defining consistent processes for data entry, fundraising, auditing, and reporting.

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